Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Social Marketing : July 04, 2012
Unmetric offers social benchmarking tool for YouTubers
Wonder how your video stacks up against competitors? A new metric from Unmetric may help. The company is launching a social benchmarketing tool, for brands to use within YouTube, which will tell them not only how their campaign is faring but how it stacks up against competitor campaigns.
"YouTube is a unique marketing tool for brands to directly connect with new audiences," said Lux Narayan, CEO of Unmetric. "Companies like Old Spice, Red Bull and Nike have huge viewership on their YouTube brand channels. With the addition of YouTube to the Unmetric platform, we are empowering CMOs and social media managers to consider metrics beyond page views. By looking at video length and content tags over a period of time, we're encouraging the sort of competitive spirit that big brands thrive on."
Through the platform brands can:
• Compare the length of video clips/campaigns
• Analyze video content through a word cloud tag feature
• View the top 5 videos during a specific time for a specific category/sector
• Receive weekly reports about campaign performance
The Unmetric platform takes 24 qualitative and quantitative metrics into account, scoring them to give the brand a unique look at video performance.
"For example, did you know that in the last month Chevrolet has prolifically uploaded video content?" writes the company. "The company has added over three hours of content from 66 videos. In comparison, Ford's YouTube channel uploaded a mere six minutes of content from four videos. Yet this is more than Dodge or Chrysler, who barely managed four minutes of video between them. Surprisingly, out of these four automotive giants, Ford ramped up its subscriber base the quickest with 11percent growth."
Tags: online video, social marketing, Unmetric, video ads, video tools
Tweet
Subscribe to BizReport
Please enter your e-mail here:
-
Peter
Latest Headlines
- How Facebook, AdWords can work together
- Study: Tuesday/Thursday are best days for sharing
- Survey: Bitcoin making more waves
- How predictive tech may simplify engagement
- Survey: Mobiles look to devices before, during, after shopping
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast... - Is your web site creating sales tax risk?
Answer 3 questions to learn.... - How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and... - Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...