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UNIFIED amps up ad options
Brands interested in the social space may get a boost from the cloud. UNIFIED has upgraded its cloud-based Social Operating Platform (SOP), making it simpler to share and measure social campaigns - effectively amping up the social presence.
Called AMPlets, the addition to UNIFIED's SOP allows content creators, advertisers and agencies to amplify campaigns across social networks including Facebook, Twitter and LinkedIN and then measure how ads are performing and how users engage with or share the campaign.
"We ran sophisticated social video campaigns for Ciroc vodka across all the major social networks during New Year's Eve, the Super Bowl, and the Grammys," said Aubrey Flynn, Brand Content Director, The Blue Flame Agency. "Even in an early beta version, UNIFIED's AMPlet technology drove incredible cross-platform traffic and increased the ROI on our social advertising investments."
"The UNIFIED vision has always been to first build a technology platform that scales to meet the needs of enterprise CMOs and CIOs, and then build applications on that platform that activate success," said Jason Beckerman, Chief Product Officer and co-founder at UNIFIED. "Today, we're enhancing our core platform and introducing applications that benefit anyone who wants to achieve social success at scale."
AMPlets supports social advertising and page apps, IAB display ads, landing pages and modules for advertisers; for content creators the suite of tools supports video and written content, editorials, images and infographics.
In addition, UNIFIED is releasing three new SOP apps to help brands and content creators with the planning, buying and optimization of social media campaigns as well as an insights app giving users more detail into how social efforts are working out.
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