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BizReport : Mobile Marketing : July 16, 2012

Travora to exclusively sell HopStop ad inventory

In a new partnership media hub Travora will begin exclusively selling ad inventory from mobile network HopStop. Travora will sell both web and mobile inventory for the location based network.

by Kristina Knight

HopStop offers on the go consumers the ability to find local transit information and local businesses from a mobile device.

"Agencies charged with identifying large swaths of travelers for their clients need a time and cost-efficient audience buying method that fits easily into media plans," noted Nan-Kirsten Forte, CEO of Travora Media. "By integrating HopStop's inventory and functionality across our publishers and partners, we can offer media planners and buyers an end-to-end solution for accessing travelers not just where they are, but where they're going to be."

"Pairing HopStop's highly geo-targetable ad inventory with Travora's qualified travel-based audience yields a soup-to-nuts solution for brands and agencies looking to reach travelers at scale," said Joe Meyer, HopStop CEO. "HopStop's unique ability to target ads and local offers based on a user's current and future location will allow Travora's advertisers to target large location-based audiences, resulting in high relevance and strong conversion rates across both mobile and desktop."

Travora is a lifestyle and travel media company, helping to connect hundreds of travel publishing to in market mobile and online consumer bases. Their network of sites includes TripWolf, GuidePal and Matador, in addition to the new partnership with HopStop.

Mobile navigation is a growing area for marketers - as more consumers switch to smartphones or carry tablets, they are accessing localized content and data in increasing rates. From finding directions to a nearby coffee shop to looking for a new route to work, these platforms connect mobile consumers with local businesses.

Tags: HopStop, mobile ads, mobile marketing, mobile trends, Travora Media

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