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BizReport : Mobile Marketing : July 24, 2012

Too much exposure? Poll finds many 'over' Facebook, Apple

Even in a content-crazy world it seems there is a point of over-saturation. According to a new poll from SodaHead many Americans are tiring of the buzz around Facebook and new Apple products - to the point many are logging off and/or ignoring new launches.

by Kristina Knight

According to new data out from SodaHead a majority of Americans are cutting back the time they spend on social network Facebook. Many are also 'over' the new product launches rumored to be coming from Apple - even though they don't know exactly what is around the corner for the tech giant.

Here's a breakdown of what the SodaHead poll found:

• 52% report they'll spend less time on Facebook in the coming year
• 36% say they'll spend the same amount of time on the social network
• 37% say they 'don't check Facebook at all' at this point
• 73% believe a different social network will surpass Facebook

In terms of how much these people use social networks, more (61%) say they use 'a few' different social networks and 23% say they only use one socnet. In May comScore reported 4 of every 5 minutes spend on mobile was in the app space, and that the apps most used included Facebook (80% reach). Topping the most-used apps list were Apple iTunes (99% reach) and Google Maps (91% reach); Facebook ranked third.

As for Apple fatigue the report found:

• 28% said they were 'interested' in the rumored release of the iPad Mini
• 72% said they were 'over' the upcoming Apple releases
• 74% say they're 'over' the upcoming iPhone 5

As for how the mobile space breaks down, comScore reports 110 million US consumers now own smartphones with just over 50% using the Google platform and 31.9% using Apple's platform (May 2012).

Tags: comScore, Facebook fatigue, iPad fatigue, mobile marketing, social marketing, social network fatigue, SodaHead

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