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BizReport : Research : July 09, 2012


Survey: Most employers look to socnets for new recruits

Check those social networking posts, people, especially if you're in the job market. For the fifth year Jobvite has surveyed hiring managers and are reporting that many are looking to Facebook, Twitter and LinkedIn to get information about potential employees and their interests.

by Kristina Knight

If you're looking for a job - and many are - the in place to get recruited isn't a typical job board or even the classifieds in your newspaper - it's the social space. New data out from Jobvite indicates that most (92%) of hiring managers are finding potential new employees through social networks, up from 78% in 2008.

Of those looking to the social space about 66% are using Facebook and 54% are scouring Twitter but 93% are looking through LinkedIn profiles.

"The rise in social recruiting has allowed both candidates and employers an easier way to find the best match," said Dan Finnigan, president and CEO of Jobvite. "We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires, which our own data on Jobvite proves are hired faster and last longer."

What are these recruiters looking for? Professional organization memberships, volunteer efforts and even nonprofit donations. But they're also looking for the not-professional - 78% don't like to see posts about illegal drug use, 67% frown on sexualized content and just over 60% don't want to see profanity. Even mis-spellings and grammatical errors can get a frown from potential employers, though.

Tags: Jobvite, social marketing, social networking, unemployment










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