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BizReport : Ecommerce archives : July 13, 2012

SumAll reveals online shopping habits during summer slump

New York-based data analytics company SumAll has uncovered some hot summer shopping insights. Their findings may help online retailers keep their cool during the seasonal shopping slump.

by Helen Leggatt

logo_sumall.pngThe summer months bring with them a slump in online sales. Consumers spend more time with their families, outdoors, on vacation or otherwise distracted from their computers and mobile devices.

But, consumers aren't completely avoiding online retail therapy and the information SumAll has gleaned from analyzing data from over 3,000 of their merchants sheds light on their altered habits.

SumAll reports that July is the month when shoppers are least active online. It is the slowest month for online sales, when gross sales fall 30% from the high of December. Meanwhile, August sees average order sizes at their lowest of the year.

When looking at online shopper behavior by day of the week, Monday was found to be the day when big ticket items were most likely to be purchased, perhaps a way to fend off the Monday blues. Friday is when cheaper purchases are made, Wednesday sees the highest revenues generated and unit sales are 52% higher on Friday than Saturday.

The changes in consumer behavior during the summer months were observed across all business types and not limited to seasonal businesses.

Tags: consumer behavior, ecommerce, online sales, online shopping, research, retail, seasonal data

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  • Ron Collins

    This is my first year selling online full time and it has been a real eye opener, July and so far August have been really slow months so I cn only hope it picks up in September.

  • I am sure you we are all aware about these innovations on shopping and  we definitely enjoying the comfort this idea can offer but make sure to deal on legitimate seller and distributors and be alert enough to spot frauds and scams.




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