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BizReport : Email Marketing : July 13, 2012

Retail email to grow 20% in 2012

According to new data from Responsys, retail emails were up again in June. For the month retail emails more than doubled over the same time last year. On average retailers sent 94 promotional emails per month through the first half of 2012.

by Kristina Knight

Much of the growth of email, according to Responsys, is due to marketers shifting their focus from direct mail and print and into email.

"After running a little hot in January and February, and a little cool in March and April, it appears the Goldilocks principle has kicked in and marketers have found the volume trajectory that's 'just right'," said Chad White, Research Director at Responsys. "Based on the growth rate thus far, I expect retail email volume to grow about 20% this year. Volume grew more than 16% during 2011."

To help marketers better engage through email Listrak has created the Lifecycle Grid to help brands better understand where customers are within the buying cycle of a campaign. Using the Lifecycle Grid brands can see click-stream data as well as past order histories for consumers.

This type of information can be used to trigger relevant, targeted messaging as well as advanced strategies for engagement.

Meanwhile Prizm Payments, a Sequoia backed payments platform. The company should surpass more than $50 billion in financial transactions this year in the Asian marketplace. According to Prizm, they are now powering more than 30,000 Point of Sale (POS) devices in India and more than 10,000 ATMs.

India isn't the only region where ecommerce is booming, and as more consumers move to online shopping, payments platforms will become more important - as will the marketing of online stores and product lines.

Tags: email marketing, email tools, email trends, Listrak, Prizm, Responsys, retail email

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