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Poll: Most video viewers prefer faster streams to higher def streams
When it comes to streaming video over mobile devices - particularly smartphones - US viewers say they want faster connections/streams rather than more definition. That according to a new poll out from Harris Interactive and Skyfire. More than three-quarters (86%) of those polled said faster, smoother streams than higher-definition streams which buffer often.
Other interesting findings from the Harris/Skyfire report include:
• 57% of smartphone users polled say they've streamed video on mobile
• Men (62%) are more likely than women (52%) to stream video via smartphone
• Wealthier viewers ($75,000 household income or more) are less likely (54%) than their poorer counterparts (66% have streamed mobile video)
"We're seeing a sea change in the way consumers are using and thinking about their mobile devices, with higher quality content becoming the norm," said Skyfire CEO Jeffrey Glueck. "This survey shows clearly that when connections are poor, users define a quality experience much more by fast video starts and smooth play, rather than HD fidelity in their video. Moreover, other than price, better data speeds now beat voice coverage and device selection as the most important factor when switching carriers. 'Can you watch me now?' is the new 'Can you hear me now?'"
Meanwhile, data out from Nielsen suggests Netflix users are streaming more TV content at home. The latest data finds 19% of Netflixers are now streaming television shows, up from 11% in 2011; 47% are streaming movies, down from 53% in 2011.
This increase in mobile consumption - both from printed content and video - will push touch-screen revenues to more than $16 billion finds a new forecast from NPD Display Search. By year's end, researchers predict touch-screen revenues will push to at least $16 billion and by 2018, those revenues are expected to exceed $31 billion. Smartphones will account for the biggest portion of touch-screen sales, at least through this year, finds the report.
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- comScore: Desktop spending up 13% YoY
- Report: More ad dollars to focus on branded content
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