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BizReport : Research archives : July 10, 2012

Poll: More smartphone users to vote for Obama?

While most traditional polls show presidential candidate Mitt Romney pulling ahead of President Barack Obama in the 2012 Presidential Election, a new poll out from Velti and Harris Interactive has a different take. According to their data more smartphone users say they'll vote for President Obama come November than say they'll vote for candidate Romney.

by Kristina Knight

velti.pngHere's the breakdown if the 2012 Election was held now:

• 49% of Smartphone (Android/iPhone) consumers say they'll vote for President Obama in November (overall)
• 31% say they'll vote for Romney (overall)

For those stumping for the candidates, the breakdown in different demographics is like this:

• 35% of Smartphone voters with at least a college education say they'll vote for Romney, 56% say they'll vote Obama
• 39% of 'wealthy' Smartphone voters (Household income of $75,000/year or more) say they'll vote Romney, 49% say they'll vote Obama
• 57% of retired Smartphone owning voters say they'll vote Romney, 34% say they'll vote Obama

"The results of this survey demonstrate that the smartphone market is becoming a whole new demographic that candidates must take into consideration when building a comprehensive campaign strategy," said Krishna Subramanian, CMO, Velti. "Clearly, mobile advertising is emerging as an influential medium and a distinct audience. We are just beginning to see a more strategic use of this platform, such as Mitt Romney's iAd campaign, and believe that others will follow suit. More importantly, the survey results reveal that greater intelligence in understanding the behaviour of this emerging demographic can be a critical differentiator in brand awareness and consumer behaviour across any number of markets and applications."

As for the breakdown of the different smartphones, of those polled 47% were iPhone owners while 50% were Android users. Researchers also found young females (age 18-34) were more likely to vote Obama than young males - although both young demographics skewed toward the Obama camp.

Tags: 2012 Presidential Election, mobile trends, research, smartphone trends

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  • Jpclarksville

    Yeah, and people are honest when they fill out these polls....but I do believe that morons that have nothing better to do than track Kim kardashian's butt would vote for Obama.

  • WestCoast 1234

    It just proves those with smartphones are not SMART. Do you really want four more years of this mess and a president who has no idea what he is doing.  At least the Dems should bring Hillary back. She has been the most impressive of this White House.

  • Rllewis1960

    another ploy by the left wing.......all bullshirt....anyone with sense will not vote for that fool again



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