News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
New tools offer additional reporting features for online, social
With moves into the online space, brands are looking for more information about how campaigns are faring. Optify's new Digital Marketing Software Suite may help, offering reporting features which can be used by agencies to offer more insights to clients. In addition Act-On Software has launched a new social suite for marketers.
From Optify, a new suite of tools through which agencies can share more in-depth information with marketing clients. In addition to CMS plug-ins for Wordpress, Drupal and Joomla, which allow brands to use Optify tracking features within their content management systems, agencies can offer co-branded reports and self-serve access areas for marketers.
"With the proliferation of websites, email, content and social media channels it's getting harder for marketers to track and manage all their data and programs," said Rob Eleveld, CEO of Optify. "We see more and more companies turning to agencies for help. That's why we developed our Digital Marketing Software Suite to provide agencies with an integrated solution that they can use to provide high-value reporting and services for their clients, all in one place."
And from Act-On Software, the Act-On Insight platform, offering more detail into brands' social marketing performance. Through a single dashboard brands can access and track metrics for both online and social efforts including traffic and keyword effectiveness.
"Small and medium-sized businesses (SMBs) struggle to keep up with the marketing resources and capabilities afforded larger enterprises," said Atri Chatterjee, chief marketing officer, Act-On Software. "For them, Act-On's marketing automation is an equalizer, leveling the playing field by enabling them to reach key audiences, including customers and prospects, faster and more effectively. Act-On Insight is an important new weapon in their arsenal."
- Top 3 tips for a more earth friendly marketing campaign
- Local Brands: Why SEO needs an upgrade
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
- Why the press release is (still) not dead
- Expert: Why B2Bers need social
- Is your branded content memorable?
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...