News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
New tools offer additional reporting features for online, social
With moves into the online space, brands are looking for more information about how campaigns are faring. Optify's new Digital Marketing Software Suite may help, offering reporting features which can be used by agencies to offer more insights to clients. In addition Act-On Software has launched a new social suite for marketers.
From Optify, a new suite of tools through which agencies can share more in-depth information with marketing clients. In addition to CMS plug-ins for Wordpress, Drupal and Joomla, which allow brands to use Optify tracking features within their content management systems, agencies can offer co-branded reports and self-serve access areas for marketers.
"With the proliferation of websites, email, content and social media channels it's getting harder for marketers to track and manage all their data and programs," said Rob Eleveld, CEO of Optify. "We see more and more companies turning to agencies for help. That's why we developed our Digital Marketing Software Suite to provide agencies with an integrated solution that they can use to provide high-value reporting and services for their clients, all in one place."
And from Act-On Software, the Act-On Insight platform, offering more detail into brands' social marketing performance. Through a single dashboard brands can access and track metrics for both online and social efforts including traffic and keyword effectiveness.
"Small and medium-sized businesses (SMBs) struggle to keep up with the marketing resources and capabilities afforded larger enterprises," said Atri Chatterjee, chief marketing officer, Act-On Software. "For them, Act-On's marketing automation is an equalizer, leveling the playing field by enabling them to reach key audiences, including customers and prospects, faster and more effectively. Act-On Insight is an important new weapon in their arsenal."
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Dispop proves the value of custom display ad creative
- Top 5 elements brands should test
- How to reduce the bounce
- Poor in-store service pushes festive shoppers online
- Why brands need more than CPM based metrics
- Reports show personalization impacts brand advertising
- Why brands should mine holiday data for new year performance
Featured White Papers
- 5 Tips for B2B Marketing Data Domination
You work hard to collect your marketing data. But you can collect so much that sometimes it's hard to make...
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...