News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
More men than women make purchases as a result of visiting Pinterest
Previous surveys and research have revealed that women rule the Pinterest roost. Despite this, a new survey from Compete reveals that it's men who do most of the shopping on the image-sharing social network.
However, women aren't the ones making purchases. Compete's recent survey reveals that more men than women are making a purchase as a result of seeing something they like on Pinterest. Thirty-seven percent of men made a purchase compared to just 17% of women.
According to recent iProspect figures, there are 19 million affluent males out there with their wallets at the ready and they love to shop online. These guys make at least $100,000 a year and 40% shop online twice a week. They spend 20% - 30% more per transaction than women.
They aren't shy with their spending - of the 40% that shop multiple times per week some are spending as much as $30,000 annually. Ladies, before you rush out to rein in one of these high-spending males, you should know that 84% of these guys are spending their money on themselves rather than gifting.
- Pinterest introduces new search tool to attract men to the network
- Study: Dirty Data a problem for marketers
- Top 3 things consumers really want from brands
- Surveys: Why social, mobile might rule the Super Bowl
- How new data collection techniques may impact your business
- Photographs among Brits' most treasured possessions
- Restaurant tech can leave servers more time to focus on dining experience
- NRF forecasts bigger spending this Valentine's Day
Featured White Papers
- 6 Blueprints for Social Network Success
The Big 6 social networks offer tremendous marketing opportunites--and each one is very different. That's why Spredfast has assembled our...
- CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock
The way companies use and pay for customer relationship management software has changed significantly over the past decade. Moving from...