News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
More men than women make purchases as a result of visiting Pinterest
Previous surveys and research have revealed that women rule the Pinterest roost. Despite this, a new survey from Compete reveals that it's men who do most of the shopping on the image-sharing social network.
However, women aren't the ones making purchases. Compete's recent survey reveals that more men than women are making a purchase as a result of seeing something they like on Pinterest. Thirty-seven percent of men made a purchase compared to just 17% of women.
According to recent iProspect figures, there are 19 million affluent males out there with their wallets at the ready and they love to shop online. These guys make at least $100,000 a year and 40% shop online twice a week. They spend 20% - 30% more per transaction than women.
They aren't shy with their spending - of the 40% that shop multiple times per week some are spending as much as $30,000 annually. Ladies, before you rush out to rein in one of these high-spending males, you should know that 84% of these guys are spending their money on themselves rather than gifting.
- Ad Roundup: Partnership, targeting to give brands more insights
- Expert: Why surveys may not offer all advertisers' questions
- Expert: Look for native to continue strong growth
- U.S. in-store and mobile retail experience found wanting
- Brits more interested in smart home tech than wearable tech
- Is TripAdvisor a gateway app?
- Ad Roundup: Partnerships to increase viewability, deflate fraud
- Expert: The most important social metrics for brands
Featured White Papers