News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
More men than women make purchases as a result of visiting Pinterest
Previous surveys and research have revealed that women rule the Pinterest roost. Despite this, a new survey from Compete reveals that it's men who do most of the shopping on the image-sharing social network.
However, women aren't the ones making purchases. Compete's recent survey reveals that more men than women are making a purchase as a result of seeing something they like on Pinterest. Thirty-seven percent of men made a purchase compared to just 17% of women.
According to recent iProspect figures, there are 19 million affluent males out there with their wallets at the ready and they love to shop online. These guys make at least $100,000 a year and 40% shop online twice a week. They spend 20% - 30% more per transaction than women.
They aren't shy with their spending - of the 40% that shop multiple times per week some are spending as much as $30,000 annually. Ladies, before you rush out to rein in one of these high-spending males, you should know that 84% of these guys are spending their money on themselves rather than gifting.
- Top 3 annoyances for mobile shoppers
- Study: Black Millennials betting on themselves
- Top 3 tips to take Valentine's strategies year-round
- No age limit to looking for love online
- Goodbye second-screening, hello switch-screening
- Less than one-third of emails opened on desktop last year
- Ad Roundup: Platforms for sales, ecommerce
- Top 3 tips to get more from email on Valentine's campaigns
Featured White Papers
- Device of Choice for Online Shoppers & Buyers
Did you know that men shop and buy from mobile devices more than women? Being aware of nuances like this...
- 5 'Must Have' Tactics For Your 2016 Digital Marketing Plan
What are the 5 "must have" tactics that experts agree can help everyone's 2016 digital marketing?...
- Consumers Tell All, Part 1: Online Shopping Frequency
This report looks at how frequently online shoppers are making purchases....