Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Advertising : July 19, 2012
Mobile and sponsored stories push up Facebook ad rates
Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.
In the year since Q2 2011, the cost per million (CPM) of Facebook ads increased 58%, says TBG Digital, which means demand remains healthy. Between Q1 and Q2 of this year CPM rose by 25%.
Mobile ads and sponsored stories have both seen an increase in use on the social network. In fact, according to the CEO of TBG Digital, Simon Mansell, sponsored stories are performing better now than when they were first launched. Furthermore, Facebook now receives $9.86 for every 1,000 mobile ad clicks, 13x more than is received for desktop ads.
According to TBG Digital's report, "CPM rates are a good indication of Facebook's earnings per marketplace ad served. The increases are definitely great news for Facebook, as they signify that its inventory continues to work better for it."
"All eyes are on Facebook at the moment and a key part of its progress is the performance of its sponsored stories and mobile ads, which in particular are showing great potential for all parties," said Mansell.
Tags: ad network, ad rates, cost per million, CPM, digital ads, Facebook, mobile ads, social ads, social marketing, social network
Tweet
Subscribe to BizReport
Please enter your e-mail here:
-
Morris Clay
Latest Headlines
- Report reveals men's emerging role in household supermarket shopping chore
- How data will impact businesses in 2014
- Report: Social pushing coupon search, use
- Platforms enhance mobile experience
- Few marketers plan for social media negativity
- Report highlights mobile's role in hotel customer experience
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just... - The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it... - The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,... - 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them.... - How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....