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BizReport : Search Marketing : July 13, 2012

Marin maps growth in paid search clicks from mobile devices

The growth in paid mobile search clicks, while not surprising, is "incredible", according to Marin Software on the release of its quarterly U.S. Online Advertising Quarterly Report.

by Helen Leggatt

marin software logo.pngThe digital advertising firm's latest figures reveal that 18% of paid search clicks in Q2 2012 came from mobile devices.

Gagan Kanwar, director of partnerships and research at Marin Software, says this is an "incredible" increase from the 5% of paid search clicks reported in January, 2011.

In Q1 2012, paid search clicks from mobile devices stood at 14%.

Smartphones accounted for slightly more paid search clicks than tablets. Of the 18% of all paid search clicks from mobile devices, 10% came from smartphones and the remaining 8% from tablets.

Kanwar believes that, by the end of 2012, mobile devices will account for 25% of all paid search clicks, with tablets taking the lead from smartphones.

"I think mobile search will continue to grow," Kanwar says, speculating that mobile devices will represent 25% of all paid search clicks by the end of the year, with tablets eventually taking the lead over smartphones.

Tags: mobile marketing, mobile search, paid clicks, search advertising, search marketing

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