Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Mobile Marketing : July 17, 2012
Jivox release allows for video ads in live streaming
Living streaming is one of the areas of video advertising that has been the most challenging for businesses. Sponsorship of live streaming events is great, but about in-stream ads? A new offering from Jivox allows video ads to be inserted within live streaming events - which could open a new avenue during high profile events like the Olympics.
HTTP live streaming is getting an upgrade from interactive video tech hub Jivox. Through their new solution ads can be inserted directly into live streaming events viewed through mobile and apps using HLS video.
"Viewers are increasingly accessing broadcast content from multiple devices and this requires a seamless approach to advertising," said Diaz Nesamoney, CEO of Jivox. "With our platform advertisers are guaranteed that their interactive video ad can be seen by their targeted audience no matter what screen they are watching. This extends the reach and engagement of their TV ad buy."
HTTP live streaming allows on demand and live video streams to be delivered to mobile devices, across screens and to devices which don't support Flash video - like Apple's iOS devices.
Data from Nielsen notes 163 million Americans streamed 26 billion videos in May 2012. Meanwhile comScore reports video ads pushed past the 10 billion barrier for the first time in May; the top video ad properties included Hulu (725 ad minutes, 1.66 billion video ads), Google Sites (143 ad minutes, 1.38 billion ads) and BrightRoll (673 ad minutes, 1.130 billion ads). comScore reports total video numbers which are slightly higher than Nielsen's - 180 million video viewers who watched 36.6 billion video streams.
Tags: comScore, Jivox, live streaming, mobile video, Nielsen, online video, video ads
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- How predictive tech may simplify engagement
- Survey: Mobiles look to devices before, during, after shopping
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
- App Annie: App stores' revenue gap closing
- Marin study reveals the effect of integrating search and social campaigns
- Reports: Ad spend up on Bing, consumers still heavy on Google
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast... - Is your web site creating sales tax risk?
Answer 3 questions to learn.... - How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and... - Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...