News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
IDC: One-third of Americans have used mobile payments
Mobile payments have come from nowhere to be used today by over a third of Americans, according to the figures from IDC Financial Insights' latest Consumer Payments Survey.
A year ago just 19% of respondents to IDC's Consumer Payments Survey had used their mobile phone to make a purchase.
This year that figure has risen to 34%.
IDC found that mobile apps were used for most mobile payments with almost half of those who had made a point-of-sale purchase using one, far more than had used contactless methods or SMS.
"One finding that was surprising was how much POS purchases people reported making," said Aaron McPherson, financial insights practice director at IDC. "Over a third of the people that had made a mobile payment said they had done it at the point of sale."
Of those that had made a mobile payment, more than half used PayPal Mobile (56%), with Amazon Payments and Apple's iTunes service tied at around 40%.
"What we are seeing is a lot of experimentation and one-off types of things," he said. "A lot of that may be the Starbucks app, which would count as POS and has significant penetration," added McPherson.
While apps and online digital goods are easily purchased via mobile, surprising stats from the study reveal that more people reported buying physical goods with their mobile phones than online digital goods.
- Survey finds email pressure for retailers
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
- "Fat" ads slowing down publishers' websites
- IoT making impact on business but barriers remain
- CPG brands spending more on digital ads than traditional
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...