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BizReport : Mobile Marketing : July 12, 2012


HipSwap, Break Media put content first in mobile

The mobile space is heating up the summer of 2012. With new apps for content consumption, new ways to pay for goods and services and new ways to engage and sell through the mobile space, retailers and content creators are finding new life in mobile. Here's how three mobile brands are capitalizing on the mobile frenzy.

by Kristina Knight

First, from HipSwap, through their app interface, small sellers or retailers simply click a photo to upload it to the mobile app and the item is then ready to sell. Shoppers browse the images and tap the buy button to purchase.

"Until now, buying and selling on mobile phones has been painful and tedious. The HipSwap mobile app takes the friction out of the experience by reducing the process to a few easy taps," said Rob Kramer, CEO of HipSwap. "We also believe shopping from your phone should be as visual and enjoyable as browsing a catalogue or window shopping at your favorite boutique."

And from Break Media a new iPad app giving content creators another way to engage the funny bones of viewers. The app offers original series and branded content which is optimized for the iPad screen as well as social integration, making it simpler for viewers to share favorite clips, comedians and content with their social circles.

"In a time where digital content and social media are growing so fast and becoming increasingly integrated, we know that the best video content needs to be available and delivered to consumers wherever they are and on whatever devices they are using," said Mitch Rotter, SVP and GM of Editorial Properties at Break Media. "Our success with our iPhone app was based on audience feedback, and now we have built an app that brings out the best in digital video, social integration and user engagement, and delivers on the promise of the iPad."






Tags: Break Media, Hipswap, m:commerce, mobile marketing, mobile tools, mobile trends








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