Drumbi: Great customer service motivates US shoppers to buy more

This is a MUST HAVE discussion for all businesses. Getting new
customers is expensive. Treating your current customer base as gold is
the key to staying in business and growing the business and profits.
WAYMISH is an acronym for: Why Are You Making It So Hard…for Me to give
You my money? It represents all the slights and indifferences made by
employees and organizations that lead customers to believe that you
don’t really want their business. Things like not listening to what the
customer is saying, putting policies ahead of common sense, not
attempting to resolve complaints, etc.

Can you afford to create unhappy customers that take their business elsewhere?

How many customers does your organization lose every day? How many
were planning to give you their money but ended up leaving in
frustration? It may be more than you think! And these days you can’t
afford to lose even one good customer. Let this unforgettable program
teach your staff the attitudes and behaviors that make customers feel
valued so they will buy from you again and again.

Great article. It's disappointing to see so many retailers focus on everything ELSE but the Customer Experience. Certainly price, social media, signage and technology play a part in the customer's level of satisfaction in a store. But nothing replaces the core elements that cause a customer to buy: Rapport, Trust and Credibility. These are more easily gained with a compelling interaction with a salesperson. There IS an approach to overcome this challenge. Retailers have to take the time to make this a priority is they plan to survive.