News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook mobile ads CTR 13x that of desktop and cheaper
In the first quarterly earnings reports since its public listing two months ago, social network Facebook is expected to post disappointing numbers. However, a new study by AdParlor reveals there could be better news ahead from Facebook's mobile ad offerings.
Ahead of the eagerly awaited quarterly earnings report, AdParlor has released findings from their analysis of over 200 million ad impressions across mobile and non-mobile placements on Facebook.
Results show that mobile advertising on the social network is cheaper and performs better than ads served to desktop.
Specifically, AdParlor found that click-through rates on mobile ads were 13x those on desktop ads and 15x higher on mobile ad campaigns than non-mobile ad campaigns.
"We believe that mobile advertising presents a powerful tool for advertisers and a huge revenue growth opportunity for Facebook," said Hussein Fazal, CEO of AdParlor.
Other findings from the report include:
- Average CTR for mobile ads is 1.32% compared with 0.086% for non-mobile ads.
- Cost-per-click for mobile ads is approximately 30% cheaper than non-mobile ads - $0.42 compared with $0.60).
- For every 1,000 Fans AdParlor drove from mobile to a brand's page, that page received an average of 10.5 comments vs. 8.5 comments from Fans referred from a non-mobile ad.
- Android outperformed iPhone and Blackberry with a CTR of 1.23% compared to 0.76% apiece for the other two - a 62% increase.
According to AdParlor's Special Report, "The State of Facebook Mobile Advertising", "The difference in engagement between mobile and non-mobile users is very interesting. It seems that clicking on links, watching videos, viewing photos and posting are all easier on desktop than mobile - but commenting and liking posts are easier on mobile. This data is extremely important for a brand as they think about their engagement goals and decide where to place advertising."
- Consumers, like many marketers, don't know what native advertising is
- Travel: Paid search spend continues downward trend
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
Featured White Papers
- The Promise of Marketing Operations Management
How can marketers keep pace with the ever-expanding volume of campaigns, customized offers, contact channels and product claims? More than...
- 54 Examples of Brilliant Homepage Design
For any given company, the homepage is its virtual front door - and face to the world. If a new...
- Learn How to Increase Traffic, Leads and Sales By Reaching More Than 11 million people on Pinterest
Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a...
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a...
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...