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BizReport : Ecommerce : July 12, 2012


Coupon-hunters search for store-specific deals rather than product- or brand-specific

Bargain-hunting consumers care more about where they shop than the brands or products they buy, according to a new report from coupon search engine ShopAtHome.com.

by Helen Leggatt

shopathome.jpgWhen ShopAtHome.com analyzed search habits on their search engine they discovered that almost two-thirds of all searches were for store-specific deals rather than brand- or product-specific deals.

Sixty-two percent of all searches were for store-specific deals with 24% for products and just 14% for brands.

Wal-Mart was the most searched-for store amongst those looking for store-specific deals, followed by Kohl's and Target. Sony was the most searched-for brand name, and 'toilet paper' and 'laundry detergent' and other consumables topped product-specific searches.

"Consumers are really creatures of habit when it comes to looking for coupons - they go where they know they can consistently find the best deals," said Marc Braunstein, co-founder and CEO of ShopAtHome.com.

ShopAtHome.com's "Buy-havior Report" also found that their search engine was most used by residents of New York City, followed by Houston, Chicago, Los Angeles and Denver. The majority (73%) used the coupon search engine between the hours of 7am and 6pm with just 18% using it later on in the day.

Tags: brand marketing, consumer insight, coupon research, discounting, product marketing, search behavior










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