News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Consumers happy to be reminded with retargeted advertising
Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don't have a problem with them.
When Bizrate Insights asked consumers how they felt about seeing ads for products or services that they'd recently looked at online, 85% said they were neutral (60%) or liked it (25%).
Just 15% did not like retargeted display ads.
The goal of behavioral retargeting is to remind consumers of their previous interactions and prompt them to revisit a website and reconsider a purchase. According to Bizrate's results this is exactly what those ads are doing.
When asked what their primary reasons were for clicking on a retargeted display ad the main reason among both men and women was "I liked the product shown in the ad". However, the second most-popular reason was because it was a convenient way to visit a website they already intended to visit followed by wanting more information on a serviced referenced in the ad.
For 11% of men and 14% of women, retargeted display ads reminded them to revisit the product or service shown in the ad and for 9% of men and 11% of women it was a convenient way to revisit the website that the ad reminded them to go back to.
Overall, the study revealed that women are slightly more responsive to retargeted display ads.
"Display retargeting is an effective way to reengage with customers who have shown a direct interest in specific products," said Hayley Silver, Vice President, Bizrate Insights.
"Our recent study shows that when executed correctly, many consumers find display retargeting to be a useful and convenient way to find their way back to the sites and products they intended to revisit and purchase."
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
Featured White Papers
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...
- The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether...
- Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across...
- 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,...
- Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...