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BizReport : Mobile Marketing : July 06, 2012

China: Mobile gamers soon to exceed PC gamers

A report on China's mobile games market reveals that the number of people playing games on mobile will soon exceed the numbers who play on PC.

by Helen Leggatt

niko logo.jpgMarket research firm Niko Partners has released its latest mobile games market report for China. In it, it's estimated that the number of mobile gamers in the country will rise to 192 million this year.

Over the next five years the mobile gaming market will skyrocket, increasing six-fold over 2011's $600 million in annual game revenue to reach $3.6 billion by the end of 2017.

"Niko projects fast growth in mobile games revenue in China led by rising adoption of 3G usage, soaring sales of smartphones from a wide array of vendors, and the desire to play entertaining, inexpensive games on these smart mobile devices," said Lisa Cosmas Hanson, managing partner of Niko Partners, in a recent press release.

"Mobile games and web-browser games are the two buzzword segments in China's games market this year, and Chinese game companies are racing to deliver their games on multiple platforms to satisfy gamer demand in every way possible."

Tags: China, game market, game revenue, game trends, gaming, mobile, mobile gaming, PC

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