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BizReport : Viral Marketing : July 13, 2012

Announcements underscore importance of video

In May comScore reports more than 10 billion video clips were served to online viewers - a record number for online video. Their research also shows more than 80% of the US online population is now watching video online - and similar numbers can be found throughout the world. Much online video is still consuming through PC but each month the number of viewrs watching through tablets and smartphones grows.

by Kristina Knight

Two announcements for the mobile and video space underscore this growing segment of the Web.

First up, Poptent has raised an additional $5.5 million to support their growth; the platform delivers video products - television commercials, online video ads and other types of video content to viewers across online and mobile screens.

"At a time when the quality of Poptent's work is being recognized by brands, agencies, and other organizations, as well as seen in context with world-class marketing venues like the Super Bowl, this new funding will be used to strengthen our operational capabilities, build scale and help us decisively position Poptent to be the trusted global source for creative video solutions," said Andy Jedynak, CEO, Poptent.

Finally, Tapjoy has partnered with Popcornflix, a platform offering virtual rewards to movie watchers. The partnership is the latest in a string of collaborations which are adding non-gaming apps and content to the Tapjoy platform. Through the agreement, Tapjoy's users will be offered additional entertainment content.

"Tapjoy's expanded footprint in the entertainment app space will further enhance consumers' day-to-day experience as their mobile app options increase exponentially," said Mihir Shah, Tapjoy CEO. "The expansion will also drive discovery and engagement for consumers and in turn, provide new, targeted opportunities for advertisers and developers. We're excited to work with Screen Media Ventures to introduce Popcornflix to new audiences and extend their reach on a free-to-play platform."

Tags: online video, Poptent, Tapjoy, video tips, video trends

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  • Christophor Rick

    It's actually 10 billion video ads that were shown. comScore reported some 36.5B "videos" those are the numbers for May 2012.



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