Android users are common cheapskates, reveals Chinese research

Dianping.com, a Chinese version of Yelp, was one of the first websites to provide business reviews written by independent consumers in China. It has nearly one billion page views monthly, out of which, over 50% comes from mobile users.

In its first Mobile Lifestyle report, Dianping.com has revealed that there's a marked difference in lifestyle choices, and even romantic inclinations, between iPhone and Android users.

It appears that iPhone users are more apt to prefer a lifestyle that is "elegant" and "romantic". Not so the cheapskate Android users. They, it seems, have a more "common" lifestyle. Illustrating the difference Dianping.com notes that over half (54%) of iPhone users choose restaurants costing at least CNY80 ($13) per head, compared to 46% of Android users selecting restaurants that cost CNY50 ($8) or less.

Furthermore, analysis of searches made from Dianping.com's apps showed that Android users were more likely to search for KFC, Internet cafes and street food while iPhone users search for specialist restaurants, nail salons and petrol stations.

Tags: China, demographics, mobile apps, mobile device, mobile marketing, mobile search