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4 new releases to change ad space for mobile, cable, online
Four new releases into the ad space could change the game for many advertisers by providing better analytics or monetization options.
First, the AdSafe product Suspicious Activity Detection, a first for the online space. It provides 'proactive protection' against click and impression fraud by monitoring content sites and offering a score, rating the risk of fraudulent clicks or impressions.
"The AdSafe Content Rating System and Firewall have been extremely effective in detecting and protecting against potentially fraudulent content to date," said Scott Knoll, CEO, AdSafe Media. "In accordance with our proactive approach to brand safety, we wanted to take this to the next level by detecting both click fraud and impression fraud -- two growing concerns in our industry -- and providing this data pre-bid so that buyers can avoid this content altogether in the growing RTB space."
From MoGreet, a new way to monetize MMS messaging - video. The company has launched AdStitch, a mobile platform allowing brands to combine video ads with opt-in MMS messaging.
"The monetization of text messaging has been a long-standing problem for marketers, and up until this point, there have not been any viable options," said James Citron, CEO and co-founder of Mogreet. "AdStitch was built to solve this problem by enabling standard video ad units to be simply added to any MMS message, converting this channel into a revenue opportunity for publishers and providing a great opportunity for advertisers to extend their reach within a high-response medium."
And from Viralheat a new way to manage social media and analytics from a singular interface. Oh, and it's free. Through the platform users can manage different social media accounts, publish tweets, status updates or even daily deal information and at the same time see analytics for different campaigns.
"Despite the dozens of solutions available for social media management and intelligence, users are still forced to either pay a lot of money for an enterprise solution or cobble together a mix of cheaper options to meet their needs," said Raj Kadam, CEO and co-founder of Viralheat. "With today's launch, any Viralheat user can now manage up to seven Facebook, Twitter and LinkedIn accounts in one, easy to use platform for free."
Finally Simulmedia is now partnering with FourthWall Media to help cable networks increase CPMs; with the new partnership Simulmedia will now be working with FourthWall, GfK MRI, TiVo, Nielsen and other resources to offer cable providers better data options. More data about household sizes, demographics and other details can help advertisers make better decisions, pushing their ad ROI higher.
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