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BizReport : July 31, 2012 Archive

July 31, 2012 Archive

Mobile Marketing | July 31, 2012

Millennial Media: Travel vertical up 200% YoY

The travel vertical is speeding through the mobile space. That according to new data from Millennial Media; the company has released a special SMART report focusing on the travel category, which ranks third for the mobile space behind Telecom and Finance. >>

Advertising | July 31, 2012

33Across extends Brand Graph with real-time insights

Social and interest graph operators 33Across are giving marketers superior demographic targeting options with the introduction of 52 new 'social personas'. >>

Advertising | July 31, 2012

Are Facebook's mobile ads performing for brand marketers?

When it comes to brand advertising, sometimes the only way to know if an ad is being seen is to track eyeballs. At the request of several clients, EyeTrackShop studied Facebook's ad placements on computers and mobile devices with interesting results. >>

Mobile Marketing | July 31, 2012

Hipcricket: Mobile shoppers buying because of mobile ads

New data out from Hipcricket indicates mobile shoppers may be highly influenced by targeted, mobile ads. More than half of smartphone owners, finds the research, have made a purchase after seeing a targeted mobile ad. >>

Advertising | July 31, 2012

Compass Labs highlights Olympic engagement

The 2012 Summer Olympic Games are now in full swing. Athletes are swimming and shooting, running and biking. Or flipping across the mats in the gymnastics arena. Meanwhile the rest of the world is tuning in on television or through online portals. Who's watching and what does that mean for brands? >>