BizReport : July 27, 2012 Archive

July 27, 2012 Archive

Ecommerce | July 27, 2012

It takes 7 times longer to shop for fashion today than in 2002

Ten years ago the shopping process to find and bag up an outfit took half a day. Today, consumers take almost three and a half days to complete the same process, thanks to mobile and Internet technology. >>

Advertising | July 27, 2012

IAB: Interactive ads popular with tablet users

Interactive tablet ads elicit more positive consumer attention than static formats, as long as they match the high quality of the overall tablet experience, according to new research from the UK Internet Advertising Bureau. >>

Ecommerce | July 27, 2012

Marketfish release tracks conversions, targets leads

Two new products out from Marketfish may give brands more insight into how consumers are engaging - clicking, converting - with ads and should also offer insight into past purchasing. The Click Conversion Tracker evaluates email performance for brands while the Record Purchase tool allows users to 'rent' or 'purchase' specific sale records to increase lead quality. >>

Mobile Marketing | July 27, 2012

YuMe 'flips' video ads

YuMe is changing the way brands use mobile video. Their new ad unit, Mobile Flip, is a full screen, interactive, mobile video format. Set up for tablets, the immersive format can be used on both iOS and Android devices. >>

Advertising | July 27, 2012

Forrester: TagMan platform pushing 128% ROI increases

A new study out from Forrester shows how the TagMan platform is helping to push campaign ROI higher. TagMan's Tag Management System allows website owners to 'house' the tags used to deploy, manage and track marketing tags. The study found proper management of these tags can push campaign ROI more than 100% higher. >>

Ecommerce | July 27, 2012

Earliest opening day for Harrods' Christmas World department

With just 150 days until Christmas and summer still evident for many in the northern hemisphere, what does one of the world's largest and most luxurious department stores do? It opens up the doors to its festive store. >>

Social Marketing | July 27, 2012

Mobile key to Facebook's future growth

Facebook's much-anticipated Q2 earnings are out and the world's most popular social network reveals it has lost money despite higher than expected revenue. Mark Zuckerberg touts mobile as bright spot. >>