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BizReport : July 26, 2012 Archive

July 26, 2012 Archive

Social Marketing | July 26, 2012

Brand offers reposted by friends very likely to elicit response

Performance marketing firm Performics has released findings of a new social media survey that shows how people respond to brand offers when broadcast in various social network locations. >>

Mobile Marketing | July 26, 2012

5 Questions with timeRAZOR's Jeff White

Earlier this week, data from LiveAnalytics pointed out how mobile consumers are using devices at events; one app, timeRAZOR, helps brands reach mobile consumers by targeting event listings to the local level. I recently chatted with timeRAZOR's CEO about the platform >>

Mobile Marketing | July 26, 2012

Smartphones to surpass feature phones by year's end

But you don't know anyone who is still operating on a feature phone? They are out there, but maybe not for long. According to new data from comScore almost half of feature phone owners who switched devices in April switched to a smartphone. Nearly 70% chose an Android device while 25% opted for an iPhone. >>

Trends & Ideas | July 26, 2012

2012 Olympics highlight need for web testing to handle peak traffic

In just over 24 hours televisions and computers around the world will be pointed to London as Olympic Games fans tune in to the Opening Ceremonies. Along with watching via television, though, the 2012 Games promise to be a digital event with viewers logging on from computers, mobile devices and consuming a greater amount of online content. >>