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BizReport : July 23, 2012 Archive

July 23, 2012 Archive

Research | July 23, 2012

IAB: Music fans look to mobile to connect

When it comes to music, fans of performers aren't just connecting before concerts or when a new single is released. According to new data from the IAB and LiveNation, music fans are connecting to their favorite performers, via mobile, before and after live events and shows. >>

Social Marketing | July 23, 2012

Amassing Likes won't boost consumer trust

Just because a brand has a lot of Likes on Facebook, doesn't mean people will automatically trust it, according to new research from About.com. More attention is paid to what's happening on a brand Page and the input of friends. >>

Ecommerce | July 23, 2012

Online accounts for 4% of all retail fraud in UK

The recently released Retail Fraud Survey reveals that online retailers in the UK, facing challenging financial times, are unwisely cutting back on fraud prevention spending. >>

Mobile Marketing | July 23, 2012

Mobile a game-changer for eBay

eBay and PayPal mobile will each transact $10 billion this year, according to the online auction website's latest earnings figures, making it a game-changer for the firm. >>



Advertising | July 23, 2012

Poll: Amazon more trustworthy than Facebook

New data out from Harris Interactive and Placecast finds that, from a consumer data standpoint, most US shoppers trust Amazon more than they trust social network Facebook. Most poll respondents (66%) said Amazon's use of personal data 'somewhat to very acceptable' while only 33% of Facebook users said the same thing. >>

Blogs & Content | July 23, 2012

Yahoo to bring Olympics across screens this summer

Even for brands not in London for the 2012 Olympic Games, there is a chance to use the games to engage interested viewers. There will be live streamed events, clips from local and national news entities and other opportunities. Yahoo is once more leading the digital pack, giving viewers - and brands - access to many events. >>

Ecommerce | July 23, 2012

How to improve personalized campaigns, website experiences

By now everyone has heard about the benefit of personalization to online campaigns. Relevant content, personalized ads, past-purchase targeting. This all feeds together to create a better online experience for shoppers and Baynote's platform helps marketers create better personalized campaigns. >>