News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
2012 Olympics highlight need for web testing to handle peak traffic
In just over 24 hours televisions and computers around the world will be pointed to London as Olympic Games fans tune in to the Opening Ceremonies. Along with watching via television, though, the 2012 Games promise to be a digital event with viewers logging on from computers, mobile devices and consuming a greater amount of online content.
How big might Olympic traffic be? Sports hub Bleacher Report is predicting between two and three times as much traffic as 'normal' days. On average the site has 90 million monthly visits and more than 900 million monthly pageviews; during the NCAA Men's Basketball Tournament (March Madness) they received 50,000 requests per minute. The platform is using New Relic to help plan for the traffic increases and boost system performance during high traffic times.
One of the highest trafficked websites will likely be the London2012.com site - the official website for the Games. The platform offers detailed coverage of the games and events during the two week Olympic period. They're using SOASTA to ensure visitors to the site have a good time visiting.
SOASTA's CloudTest platform is one way the site is planning for heavy traffic; in June SOASTA released CloudTest Mobile, supporting iOS 6 to help mobile sites maintain top performance.
"The explosion of web and mobile applications along with the proliferation of mobile devices, makes manual testing obsolete. With today's rapid development cycles, time to market requirements and technology changes, developers require a new set of automation solutions to support multi-touch gestures and 3D gaming," said Tom Lounibos, CEO SOASTA. "Now, with CloudTest Mobile, developers can quickly develop, test and deliver their mobile applications with the quality their users expect. Our support for Titanium 2.0 will make this especially seamless for Appcelerator's mobile developer community."
By testing websites for spikes in traffic, brands can create more user-friendly and fast online experiences - and keep consumers from clicking away because of crashed sites or slow page-load times.
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Top 5 elements brands should test
- How to reduce the bounce
- Poor in-store service pushes festive shoppers online
- Why brands need more than CPM based metrics
- Reports show personalization impacts brand advertising
- Why brands should mine holiday data for new year performance
- Study: Mobiles don't want to be interrupted
Featured White Papers
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...