BizReport : July 19, 2012 Archive

July 19, 2012 Archive

Advertising | July 19, 2012

Mobile and sponsored stories push up Facebook ad rates

Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital. >>

Loyalty Marketing | July 19, 2012

Empathica: Few shoppers believe their feedback has an impact

When a consumer provides you with feedback, what do you do with it? More than half of consumers believe their feedback is ignored, according to new research from Empathica Inc. >>

Social Marketing | July 19, 2012

Brands must up their social media response performance

More research highlights the expectations of consumers using social media to communicate with brands. Arnold Worldwide has shown that most consumers expect an answer to a question or comment left on social media. >>

Ecommerce | July 19, 2012

Xero integrates ADP platform to enable online payroll

Small businesses are doing more online every day. From setting up online ad campaigns to integration mobile and online stores to engaging consumers through online content. Now SMBs have another tool to add to their arsenal - this one a bit more personal. A new addition to the Xero platform will give small businesses another way to approach payroll. This week, Xero is integrating ADP's RUN platform. >>

Blogs & Content | July 19, 2012

Prezi releases add interactivity to presentations

New releases out this week from presentation platform Prezi may change the way businesses create - and consumers interact with - online presentations. Rather than showing only static slides, the Prezi platform allows viewers to see a 'roadmap' of where the presentation is going and to dig deeper into the content available. >>