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BizReport : July 18, 2012 Archive

July 18, 2012 Archive

Email Marketing | July 18, 2012

Average mobile email performance from UK's top retailers

New research into how the UK's top retailers are performing in mobile marketing messaging across devices reveals significant differences and identifies key issues affecting mobile users' email experience. >>

Mobile Marketing | July 18, 2012

Clear mobile privacy policies key to fostering consumer trust

Research into mobile privacy perceptions has found that, while consumers are more aware today than ever before of behavioral targeting, they don't yet trust or like it. Transparency, education and providing clear and easy-to-read mobile privacy policies will help build trust, says TRUSTe. >>

Social Marketing | July 18, 2012

How the 2012 Olympics may boost social media

What a difference two years can make. While many 2010 Winter Olympians Tweeted or Facebooked friends and family during the games, the number of Olympics fans and viewers using social media to follow the games was much smaller than the number expected during the 2012 Olympic Games. >>

Blogs & Content | July 18, 2012

Poll: Most video viewers prefer faster streams to higher def streams

When it comes to streaming video over mobile devices - particularly smartphones - US viewers say they want faster connections/streams rather than more definition. That according to a new poll out from Harris Interactive and Skyfire. More than three-quarters (86%) of those polled said faster, smoother streams than higher-definition streams which buffer often. >>

Ecommerce | July 18, 2012

Red Prairie: Over half of brands unprepared for product recalls

While the Internet is providing more sales opportunities every day for brands around the globe, it isn't helping in some other respects. New data out from Red Prairie indicates most brands aren't efficiently prepared for product recalls. >>