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BizReport : July 17, 2012 Archive

July 17, 2012 Archive

Research | July 17, 2012

Manta: 50% SMB owners won't vacation this summer

While CEOs, Presidents and Managers in most US businesses are making final plans for a summer vacation, small business owners aren't. According to a new Manta survey about half of SMB owners won't take a summer vacation in 2012. Why? Because there is more to do. >>

Search Marketing | July 17, 2012

WordStream: Paid Search Ad Clicks Exceed Clicks on Free Organic Listings for Commercial Keywords

What impact do all the bigger and more engaging sponsored ad formats have on the average Google searcher? A new study by search engine marketing software firm WordStream reveals some interesting insights into PPC vs. organic clicks for high commercial intent keywords. >>

Social Marketing | July 17, 2012

Facebook Timeline has adverse effect on Custom Tab views

Could the new Timeline design on Facebook be having an adverse effect on how much of your Facebook Page users explore? Yes, according to new research from Facebook analytics firm PageLever. >>

Mobile Marketing | July 17, 2012

IAB reveals ad receptiveness by tablet, smartphone users

Research shows that users of tablets and smartphones are tolerate of mobile advertising. New research by the Interactive Advertising Bureau digs deeper to reveal how receptiveness to advertising varies by device. >>



Mobile Marketing | July 17, 2012

Jivox release allows for video ads in live streaming

Living streaming is one of the areas of video advertising that has been the most challenging for businesses. Sponsorship of live streaming events is great, but about in-stream ads? A new offering from Jivox allows video ads to be inserted within live streaming events - which could open a new avenue during high profile events like the Olympics. >>

Advertising | July 17, 2012

BIA/Kelsey: Local Online ad revenues to push $150b by 2016

The local ad space is heating up, particularly online. According to a new forecast from BIA/Kelsey, the local, online space will see more than 13% growth through 2012. By 2016 the local ad spend is expected to surpass $150 billion. As traditional media spending slows, forecasters from the company believe more ad dollars will be pushed into Online/Interactive spending. >>