BizReport : July 16, 2012 Archive

July 16, 2012 Archive

Mobile Marketing | July 16, 2012

Collaboration brings free WiFi to American malls

Malls across American may be seeing an upswing in traffic soon, with back to school sales and pre-holiday window shopping. That traffic may see something new, too: free WiFi. A new collaboration between Cloud Nine Media and DragNFly is bringing free WiFi to malls and shopping centers across the US. >>

Social Marketing | July 16, 2012

Opt-in Twitter feature allows brands to restrict age of (honest) Followers

Some brands that cater to exclusively adults need to ensure their audience is of the right age, no matter where they are targeting them. Help is at hand for brands using Twitter thanks to an age screening tool released by social media analytics firm Buddy Media in partnership with the micro-blogging platform. >>

Mobile Marketing | July 16, 2012

Electronic Ordering: Could your restaurant cope?

Online and mobile ordering is becoming so popular that some restaurants offering this channel are finding their kitchens overloaded and are setting up a dedicated line to deal with the influx of orders. >>

Email Marketing | July 16, 2012

Spam complaints rise 43% in UK

In the year to March, 2012, the Information Commissioner's Office in the UK received over 7,000 complaints spam and other unsolicited electronic marketing - a big rise on the previous year. >>

Mobile Marketing | July 16, 2012

Travora to exclusively sell HopStop ad inventory

In a new partnership media hub Travora will begin exclusively selling ad inventory from mobile network HopStop. Travora will sell both web and mobile inventory for the location based network. >>

Ecommerce | July 16, 2012

Expert: Why showrooming may not be the Big, Bad Wolf

Buzz may be increasing about the 'evils' of mobile showrooming - visiting a store, then buying online - but one expert cautions that showrooming has always been the case for retailers to an extent. Even when there were only two stores in a given town shoppers could browse one and buy from another, he notes. The key, as always, is to put customer service first. >>

Mobile Marketing | July 16, 2012

Mobile clicks up, but clicks aren't always converting, finds expert

A new report out from Jumptap puts a magnifying glass to the mobile space and is coming back with good news for advertisers: mobile continues to leap forward. According to the latest Jumptap Mobile STAT report, Android alone is signing on 900,000 new devices each day. Put in a bit more context, Android is selling at the same rate as PC sales - for all brands - every day. >>