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BizReport : July 12, 2012 Archive

July 12, 2012 Archive

Mobile Marketing | July 12, 2012

HipSwap, Break Media put content first in mobile

The mobile space is heating up the summer of 2012. With new apps for content consumption, new ways to pay for goods and services and new ways to engage and sell through the mobile space, retailers and content creators are finding new life in mobile. Here's how three mobile brands are capitalizing on the mobile frenzy. >>

Advertising | July 12, 2012

MediaMind, ADagoo integration offers verification

Starting today ADagoo will integrate their verification and reporting models within the MediaMind platform, giving advertisers greater insight into where and when ads are placed around the Web. The integration will give advertisers metrics to the page level, helping to increase ROI and enable simpler planning and buying sequences. >>

Ecommerce | July 12, 2012

Print media still key to grocery sales success

Grocery retailers continue to rely on print circulars to promote sales, according to the results of a first-of-its-kind survey from media and marketing services company Valassis. >>

Ecommerce | July 12, 2012

Coupon-hunters search for store-specific deals rather than product- or brand-specific

Bargain-hunting consumers care more about where they shop than the brands or products they buy, according to a new report from coupon search engine ShopAtHome.com. >>



Mobile Marketing | July 12, 2012

Android dominates smartphone sales in key markets

For the first time ever Android dominates smartphone sales across Europe, the U.S., and Australia, according to new figures released by Kantar Worldpanel ComTech, driven in part by consumers trading up from feature phones. >>

Mobile Marketing | July 12, 2012

American Beverage taps HipCricket's AdLife for mobile ads

One more indicator that the mobile space is pushing forward: a large beverage brand is going mobile with the help of HipCricket's AdLife product. American Beverage, the parent of brand Dailys, is leveraging the AdLife product to create deeper mobile engagement. >>