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BizReport : July 11, 2012 Archive

July 11, 2012 Archive

Viral Marketing | July 11, 2012

Expert: Why brands should offer video previews

People are watching - and stopping - online video streams in record numbers. According to comScore more than 10 billion video views were logged in May 2012 - a record number. But, many of these streams are started and stopped because viewers lose interest. >>

Mobile Marketing | July 11, 2012

IDC: One-third of Americans have used mobile payments

Mobile payments have come from nowhere to be used today by over a third of Americans, according to the figures from IDC Financial Insights' latest Consumer Payments Survey. >>

Ecommerce | July 11, 2012

Consumers envisage malls full of showrooms, not stores

Consumers envisage a future where their shopping experience combines many channels, including Internet, mobile, social and even physical stores. But the stores they see in their future are more like showrooms than retail outlets. >>

Advertising | July 11, 2012

Global ad spend up 12% online in Q1 finds Nielsen

New data out from Nielsen finds ad spending is up for the first quarter of 2012 - an indicator that consumer confidence is also up and, potentially, that the global recession may be nearing an end. According to Nielsen's data advertisers spent a total of 3.1% more, but several categories saw heavier ad spend increases for in Q1 2012 (Year over Year) with the bulk of the increase seen online outlets. >>

Advertising | July 11, 2012

Acentic, iBuildApp releases to ease engagement

The 2012 summer months are well under-way and that means the 2012 Olympic Games are only a few weeks away. This year one platform is hoping to ease the engagement race for luxury-minded consumers while another has plans to make app creation simpler to engage a broader audience. >>