BizReport : July 10, 2012 Archive

July 10, 2012 Archive

Research | July 10, 2012

Poll: More smartphone users to vote for Obama?

While most traditional polls show presidential candidate Mitt Romney pulling ahead of President Barack Obama in the 2012 Presidential Election, a new poll out from Velti and Harris Interactive has a different take. According to their data more smartphone users say they'll vote for President Obama come November than say they'll vote for candidate Romney. >>

Mobile Marketing | July 10, 2012

Mobile security firm reveals security risks associated with mobile app ads

Consumers are lapping up free apps, and most are happy to tolerate the ads served within those apps, as a payoff for free use. Lookout Mobile Security has found that, for many ad-supported app users, they payoff could be more insidious. >>

Advertising | July 10, 2012

Consumers happy to be reminded with retargeted advertising

Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don't have a problem with them. >>

Ecommerce | July 10, 2012

Motorola Solutions: Better in-store experience makes for better sales

This should come as no surprise to most retailers but experience makes the sale, for many consumers. In-store experience, online experience. The simpler it is for a shopper to find a product and make a purchase the more likely they are to return to that store and tell friends about that store. Still, new data from Motorola Solutions finds the in-store experience needs to be better for many retailers. >>

Social Marketing | July 10, 2012

GetResponse, Sharethrough launch social tools

As more consumers look to social networks to stay in touch not only with friends and family but with favored brands and products, marketers are following. The ability to share email and other marketing or loyalty messages to consumers is crucial. >>

Email Marketing | July 10, 2012

Mobile boosts promotional emails on Independence Day

The number of emails sent by retailers on the 4th July rose significantly this year, due in part to the adoption of mobile devices, reports Responsys. >>