BizReport : July 5, 2012 Archive

July 5, 2012 Archive

Search Marketing | July 05, 2012

Covario: Q2 search spend up 17%

New data from Covario shows a 17% increase in search spending (Year over Year); the search spend was up 5% over Q1 2012 numbers. Although the increases are strong, one analyst says overall search is down compared to quarters 3 and 4 (2011) and Q1 of 2012. >>

Ecommerce | July 05, 2012

Back-to-school shopping forecast reveals better season ahead for retailers

The latest PriceGrabber Back-to-School Shopping Forecast reveals a brighter few months ahead than last year for retailers as consumers plan to spend more and spread out purchases in the run-up to the start of term. >>

Ecommerce | July 05, 2012

Drumbi: Great customer service motivates US shoppers to buy more

A new infographic, put together by consumer experience service Drumbi, reveals that many consumers would spend more with a company that provided a great customer service experience. >>

Mobile Marketing | July 05, 2012

How A/B testing can improve mobile performance

A recent forecast from Gartner predicts that the mobile app market will be worth $25 billion by 2015 as more consumers hit the mobile space. For brands to make the most of this they need to know how those people are engaging. The Swrve platform is one way to gain better insight. >>

Ecommerce | July 05, 2012

Government websites get user experience upgrade

Thanks to newBrandAnalytics, government websites in the Washington D.C. area are getting an upgrade - an experience upgrade. newBrandAnalytics is helping to direct feedback through text and browser-based surveys, giving people the ability to contact in a way that is easy for them. >>