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BizReport : July 3, 2012 Archive
July 3, 2012 Archive
Physical game sales still exceed digital, but only just
Around $3.4 billion was spent on gaming in the first quarter of this year, according to new research from the NPD Group, of which almost half was spent on digital content. >>
Advertising | July 03, 2012
Study: SMBs receptive to political messages
With just over four months until the 2012 Presidential Election, it appears small businesses are receptive to political advertising. A new survey from MerchantCircle finds SMBs continue to show concern over the economic recovery in the US - in addition many say they're still deciding which way they'll vote come election day. >>
Blogs & Content | July 03, 2012
SundaySky, AT&T bring video to billing
A new partnership between SundaySky and AT&T is changing how AT&T U-Verse customers interact and engaging with online billing. Through the partnership a personalized, video bill is sent to customers, explaining the bill and reflecting the account's status. According to SundaySky the video bills have resulted in fewer bill inquiry calls and most (90%) of customers say the bill in 'helpful'. >>
Social Marketing | July 03, 2012
How to tweet - better
When it comes to social media most brands are looking for ways to be more effective - how to save time with posts, be more engaging and share the right information at the right time. A new report from Buddy Media measures how brands have interacted with social and shed light on how they can now better use Twitter. >>
Ecommerce | July 03, 2012
comScore report confirms female penchant for online shopping
comScore has released data highlighting the behavior of European women online and which websites they are frequenting. Unsurprisingly, retail features highly. >>
Advertising | July 03, 2012
GroupM: Modest UK ad spend growth predicted for 2012/13
UK ad spending remains above expected growth levels in other Western European countries, according to new figures released by GroupM, with digital showing the best growth prospects. >>
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