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BizReport : July 2, 2012 Archive

July 2, 2012 Archive

Ecommerce | July 02, 2012

Survey: Older Americans looking to tech to stay connected

They may not be quite as vocal about their use of technology, but older Americans are embracing technology finds a new report from Perion. Their data finds that upwards of 80% of American Baby Boomers are moving to tablets - as long as the technology is better than what they already had available. >>

Advertising | July 02, 2012

Videology nails pre-roll ad exposure 'sweet spot'

Can you over-expose an ad to online video viewers? Yes, according to new research from digital video ad platform and solutions provider Videology. >>

Advertising | July 02, 2012

YouTube Video Creation Marketplace matches brands to content creators

In a couple of months time YouTube will launch a platform that will give agencies, small businesses, and brands on a budget, access to many YouTube content creators, who are stars in their own right, to help create video content. >>

Ecommerce | July 02, 2012

A third of restaurants "hidden" from Olympic visitors from lack of website

The 2012 London Olympics will see a huge influx of visitors to the UK, many of which will be lining the pockets of businesses up and down the country. But, according to the Livebookings European Dining Index, many restaurants in the UK will be missing out on these extra revenues. >>

Ecommerce | July 02, 2012

New tools offer additional reporting features for online, social

With moves into the online space, brands are looking for more information about how campaigns are faring. Optify's new Digital Marketing Software Suite may help, offering reporting features which can be used by agencies to offer more insights to clients. In addition Act-On Software has launched a new social suite for marketers. >>

Email Marketing | July 02, 2012

Report: 45% of actions within web apps trigger email

Transactional emails are getting a boost from web-based applications. That according to a new report from SendGrid. Web apps, researchers report, are triggering more than 600,000 transactional, triggered or app-generated emails each month. >>