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BizReport : Advertising : June 26, 2012

Upstream Commerce, Casale Media, ERPLY releases offer flexibility

Three releases this week into the online ad space will give merchants, publishers and online marketers a bit more flexibility into the online ad space. Here's how:

by Kristina Knight

First, Upstream Commerce has integrated with Magento, giving online sellers access to real time metrics to make campaign decisions. Through the integration Magento, a division of eBay, sellers can track competitor pricing and assortments in real time; Upstream Commerce, meanwhile, will extract that same information from Magento into the Upstream Commerce system.

Upstream Commerce CEO, Amos Peleg said, "This integration is yet another step toward making real-time automated competitive intelligence capabilities broadly available to the online retail community."

And from ERPLY, news that their POS provider app will be available on the new Microsoft Surface tablet; from the tablet's launch etailers and merchants will be able to operate directly from the tablet interface.

Finally, from Casale Media a sell-side platform, giving publishers another option for private marketplace ads and other ad sales fronts. The platform supports dealID, a new standard for advanced selling within private ad exchanges.

"Publishers asked us to deliver a sell-side solution for RTB to seamlessly manage the somewhat disorganized nature of demand that flows through RTB pipes. Our custom taxonomy was designed with direct feedback from publishers and our platform is driven entirely by humans, providing a unique ability to guarantee the management of demand without error for our publisher customers," said Andrew Casale, VP of strategy, Casale Media. "We're increasingly seeing publishers' needs go beyond what rigid platforms in the market can support. Much of our forward development is centered around flexible, customized technology solutions that fit directly into a publisher's internal workflow and architecture."

Casale Media's platform will also now offer a real time map of bids from DSPs, giving publishers more insight into the space.

Tags: advertising tools, Casale Media, ecommerce, ERPLY, Upstream Commerce

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