News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Upstream Commerce, Casale Media, ERPLY releases offer flexibility
Three releases this week into the online ad space will give merchants, publishers and online marketers a bit more flexibility into the online ad space. Here's how:
First, Upstream Commerce has integrated with Magento, giving online sellers access to real time metrics to make campaign decisions. Through the integration Magento, a division of eBay, sellers can track competitor pricing and assortments in real time; Upstream Commerce, meanwhile, will extract that same information from Magento into the Upstream Commerce system.
Upstream Commerce CEO, Amos Peleg said, "This integration is yet another step toward making real-time automated competitive intelligence capabilities broadly available to the online retail community."
And from ERPLY, news that their POS provider app will be available on the new Microsoft Surface tablet; from the tablet's launch etailers and merchants will be able to operate directly from the tablet interface.
Finally, from Casale Media a sell-side platform, giving publishers another option for private marketplace ads and other ad sales fronts. The platform supports dealID, a new standard for advanced selling within private ad exchanges.
"Publishers asked us to deliver a sell-side solution for RTB to seamlessly manage the somewhat disorganized nature of demand that flows through RTB pipes. Our custom taxonomy was designed with direct feedback from publishers and our platform is driven entirely by humans, providing a unique ability to guarantee the management of demand without error for our publisher customers," said Andrew Casale, VP of strategy, Casale Media. "We're increasingly seeing publishers' needs go beyond what rigid platforms in the market can support. Much of our forward development is centered around flexible, customized technology solutions that fit directly into a publisher's internal workflow and architecture."
Casale Media's platform will also now offer a real time map of bids from DSPs, giving publishers more insight into the space.
- Tapjoy reveals mobile habits of traveling consumers
- Product reviews on Facebook more trusted, influential than on other social media
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Dispop proves the value of custom display ad creative
- Top 5 elements brands should test
- How to reduce the bounce
- Poor in-store service pushes festive shoppers online
- Why brands need more than CPM based metrics
Featured White Papers
- 5 Tips for B2B Marketing Data Domination
You work hard to collect your marketing data. But you can collect so much that sometimes it's hard to make...
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...