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BizReport : Advertising archives : June 06, 2012

TruSignal, eXelate partner for audience targeting

Online advertisers may benefit from a new partnership between TruSignal and eXelate. Through the partnership the TruAudience High Value Consumer Segments suite of tools will be available to integrated media platforms through eXelate.

by Kristina Knight

"With TruSignal's history of delivering results through their TruAudience High Value Consumer segments, we're excited to partner and provide marketers with scalable, quality data," said Damian Garbaccio, Chief Revenue Officer, eXelate. He went on to say, "To continue as the leaders for the best online data, we must deliver the most valuable, scalable data to online marketers."

"We are excited to partner with a market leader that is focused on adding value through data by connecting data buyers and sellers," said David Dowhan, TruSignal president. "eXelate's emphasis on unique and actionable data fits perfectly with the TruAudience value proposition, where we combine real world first and third party data to reach advertisers' high value audiences--with both precision and scale."

The TruSignal suite of tools aggregate first and third party data to build audience profiling segments, delivering targeted messages to consumers who 'look like' current 'lifetime value' customers. And, for direct response marketers, combining TruSignal segments with eXelate Syndicated Data Segments can help to maximize acquisitions to build higher ROI.

TruSignal helps marketers reach consumers at scale through one-to-one digital channels. In one case a financial services provider saw an increase of 60% lifetime value compared to average customers. Meanwhile eXelate's data provides marketers insights into purchase intent, demographics and behaviors to build better targeted campaigns.

Tags: ad targeting, advertising tools, audience segments, eXelate, online advertising, TruSignal

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