News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Tool to track competitor assortments
A new offering from Upstream Commerce may change not only how online retailers track pricing, but how retailers check competitor's supplies of items. Called Assortment Intelligence, the tool tracks, in real time, changes in competitors' assortments. This can help a retailers with their own merchandising for existing products as well as adding new products to the mix.
Kristina: How does Upstream Commerce benefit its users?
Gilon Miller, Chief Marketing Officer, Upstream Commerce: The Upstream Commerce Retail Intelligence Suite is a cloud-based Software-as-a-Service (SaaS) solution that uses advanced artificial intelligence, semantic analysis, data-mining, and image-recognition algorithms to give retailers comprehensive, real-time competitive price monitoring and analysis, as well as product and assortment intelligence.
Kristina: How does the Assortment Intelligence tool change things for online retailers?
Gilon: With the new tool, retailers can view, compare and analyze the differences between their own and their competitors' assortments; identify competitors' products that they don't currently carry (but may wish to add); and identify products which they may currently carry exclusively (for which they could elect to command higher prices).
Kristina: How can retailers ensure they remain relevant to consumers?
Gilon: With Upstream Commerce Assortment Intelligence: Retailers stay relevant in today's fiercely competitive market by having access to information that will insure they are providing the RIGHT prices, and have the RIGHT products. Retailers can study competitors' assortments and get a view of what's available in the market. They can then adjust their product mix to provide the most relevant mix for their target audience while ensuring that they remain price competitive. Retailers can follow closely both pricing and assortment dynamics and trends (Upstream Commerce provides data over time) allowing them to consistently remain relevant to their target audience as things change in the market.
Kristina: What trends are you seeing in ecommerce?
Gilon: The modern retail environment is far more multi-dimensional. The ultra-connected consumer is in the driver's seat, using dozens of different touch points for obtaining information and making decisions. There are new competitors and new innovations coming into the market constantly. Work is being done more and more in a real-time environment, and retailers need tools that keep them up-to-the-moment. There are also changing demographics as the new wave of "millennials" move into the influential phase of their lives as both consumers and savvy team-members that have grown up using technology.
- Survey finds email pressure for retailers
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
- "Fat" ads slowing down publishers' websites
- IoT making impact on business but barriers remain
- CPG brands spending more on digital ads than traditional
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...