News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Tool to track competitor assortments
A new offering from Upstream Commerce may change not only how online retailers track pricing, but how retailers check competitor's supplies of items. Called Assortment Intelligence, the tool tracks, in real time, changes in competitors' assortments. This can help a retailers with their own merchandising for existing products as well as adding new products to the mix.
Kristina: How does Upstream Commerce benefit its users?
Gilon Miller, Chief Marketing Officer, Upstream Commerce: The Upstream Commerce Retail Intelligence Suite is a cloud-based Software-as-a-Service (SaaS) solution that uses advanced artificial intelligence, semantic analysis, data-mining, and image-recognition algorithms to give retailers comprehensive, real-time competitive price monitoring and analysis, as well as product and assortment intelligence.
Kristina: How does the Assortment Intelligence tool change things for online retailers?
Gilon: With the new tool, retailers can view, compare and analyze the differences between their own and their competitors' assortments; identify competitors' products that they don't currently carry (but may wish to add); and identify products which they may currently carry exclusively (for which they could elect to command higher prices).
Kristina: How can retailers ensure they remain relevant to consumers?
Gilon: With Upstream Commerce Assortment Intelligence: Retailers stay relevant in today's fiercely competitive market by having access to information that will insure they are providing the RIGHT prices, and have the RIGHT products. Retailers can study competitors' assortments and get a view of what's available in the market. They can then adjust their product mix to provide the most relevant mix for their target audience while ensuring that they remain price competitive. Retailers can follow closely both pricing and assortment dynamics and trends (Upstream Commerce provides data over time) allowing them to consistently remain relevant to their target audience as things change in the market.
Kristina: What trends are you seeing in ecommerce?
Gilon: The modern retail environment is far more multi-dimensional. The ultra-connected consumer is in the driver's seat, using dozens of different touch points for obtaining information and making decisions. There are new competitors and new innovations coming into the market constantly. Work is being done more and more in a real-time environment, and retailers need tools that keep them up-to-the-moment. There are also changing demographics as the new wave of "millennials" move into the influential phase of their lives as both consumers and savvy team-members that have grown up using technology.
- What to expect on the video front in 2014
- How to create a solid A/B testing strategy
- Reports: Brands need strategy for mobile success
- Tapjoy reveals mobile habits of traveling consumers
- Product reviews on Facebook more trusted, influential than on other social media
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Dispop proves the value of custom display ad creative
- Top 5 elements brands should test
Featured White Papers
- 5 Tips for B2B Marketing Data Domination
You work hard to collect your marketing data. But you can collect so much that sometimes it's hard to make...
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...