Study: Video views via tablet, phone increase but via computer down

Some interesting findings from the 2012 U.S. Residential Pay-to-View Study include:

• 29% of video viewers watch paid content via handheld device
•39% watch paid content via computer (down 9% YoY)
• Gen Y viewers want better customer service along with additional content
• Baby Boomers are content with additional content options

"Customers are becoming more comfortable viewing their paid content on a smaller screen, such as a tablet or mobile phone," said Frank Perazzini, director of telecommunications at J.D. Power and Associates. "The convenience of the device, as well as the availability of the content, has made it much easier to experience video on a variety of devices. However, the desire to watch events and video content as it happens is still prevalent, as more than 50% of viewers watch live television programming."

Also of interest from the report, time spent with gaming consoles is on the up - especially when it comes to content viewing. Researchers found more than 20% of those with gaming consoles are viewing content through the machines. What's more, these viewers are spending more time with content, an average of 6.3 hours, versus those engaging through PC/Mac (5.3 hours) or smartphone (4.9 hours).

Tags: J.D. Power and Associates, online video, video ads, video content, video trends