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BizReport : Research archives : June 11, 2012


Retailers pinning on Pinterest

Since the 2011 holidays ecommerce has seen steady action; many of those retailers are using email to stay connected with shoppers, finds new data from Responsys. But email isn't the only space having a retail impact - the data from Responsys finds a growing number of retailers are turning to Pinterest to promote their goods.

by Kristina Knight

According to Responsys retail email saw a 19% increase (Year over Year) in May, with retailers sending just over 16 promotional emails during the month. Overall email volume has increased about 18% compared to January - May 2011.

Added to email is the new social bookmarking/photo sharing site Pinterest, which has seen rapid adoption from the consumer side. According to Responsys nearly one-third (33%) of retailers have used Pinterest to promote products; 28% are linking to Pinboards through promotional emails, 7% are promoting contests and 4% use Pinterest's 'pin it' buttons to encourage sharing within the site.

"Retailers are still in the earlier phases of launching their Pinterest pages, with many just trying to build awareness of their pinboards," said Chad White, Responsys Research Director. "While adoption has slowed significantly over the past few weeks, I expect another wave of adoption this summer before retailers gear up for the critical holiday season. Evidence is mounting that consumers engage with more retailers on Pinterest than on other social networks and are much more likely to purchase based on that interaction, so the opportunity is just too big for most retailers to ignore."

The summer months of June and July are traditionally slower for the retail market, but Father's Day (US) is coming up in just one week and that could push a big more ecommerce spending. Data from the National Retail Federation predicts American's will spend over $12 billion on Dad this year - that is a 10% increase over 2011 numbers.






Tags: ecommerce trends, email marketing, Father's Day, National Retail Federation, Pinterest, Responsys, retail email








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  • Keri Rabago

    I have used pinterest on my website and the result was awesome, it jumped from page #119 to #3 in around 2 weeks time.

    The key is we must got our website pinned and repinned by many people, which is the hardest part. Most of pinterest users won't doing repin when they aren't like what we pinned.

    I do simple thing to outsource it on fiverr and got my site pinned by 75 people, I don't know how can he did it just search by typing pinterest on fiverr and you will find it on the TOP. Many other seller offer pinterest service on fiverr but in my experience they can't make my website increase in SEO. I don't know why.

    As I know currently pinterest is best for SEO for 4 reasons:
    1. Once our website pinned it has 3 backlinks counts. 
    2. Even not support anchor text (except the url link), it's still perfect for placing our keywords in description. Google will read it!!
    3. You need to ping the links of your pins to the to get your website increase in SEO.
    4. Obama The President and Mark Zuckerberg now pinning on Pinterest lol.





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