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BizReport : Blogs & Content archives : June 18, 2012

Report: Some gamers skew older

Gamers aren't just getting younger, they're getting older. Literally - at least depending on the method used to play. According to the 2012 PopCap Games Mobile Gaming Research results gamers playing exclusively on tablets are skewing older than those playing other mobile games.

by Kristina Knight

popcap.jpgOn average mobile gamers are listing about 39 ½ years of age (US, UK), but according to the results tablet-only players are skewing up to nearly 45 years of age. As well as skewing older, mobile and tablet gamers were found to play longer than other gamers and three-quarters of gamers who are playing via tablet have never played on another mobile device. Some other interesting findings include:

• 40% of those playing via smartphone and tablet say much of their gaming has switched toward the tablet
• 57% of mobile gamers say playing is becoming a 'regular part of their day'
• In 2009 29% said they played at least 1 hour per day, in 2012 42% say the same
• Of those playing and spending real money to play, the average spend is expected to be just over $29 this year

"Half (51%) of mobile gamers have spent real money to purchase a mobile game, game currency and/or game content in the past year, with upgrading from a free game trial or game app to a paid version being the most common purchase," was written in the report.

Of those spending real cash to play most are upgrading from free to premium versions (27%), most (48%) are younger (age 35 and under) and male (56%). Tablet owners were found to make more in-game purchases for real money.

One gaming area that isn't expanding in the mobile realm is social gaming. Nearly one-third of respondents said they 'never' play social games via mobile device.

Tags: gaming demographics, in game advertising, mobile game trends, mobile gaming, PopCap

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  • Usually Mobile Phones  participants usually are checklist in relation to 39 ½ years of age (US, UK), however using the outcomes tablet-only avid gamers usually are skewing up to just about forty five years of age. Along with skewing more mature, mobile as well as tablet participants ended up found to be able to perform more time than other participants as well as three-quarters of participants who definitely are playing via tablet have never performed about one more mobile gadget. A few other useful conclusions include.



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