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BizReport : Ecommerce archives : June 18, 2012

Pinterest appeals to Latin American Internet users

Consumer and business interest in Pinterest is growing at quite a pace, particularly in Latin America where fanbase numbers have increased by as much as eight-fold.

by Helen Leggatt

pinterest-button1.pngAccording to comScore, nearly 100% of the Latin American Internet population visit social networking sites every month. Not only that, they spend a lot of time on those websites.

In particular, the number of Pinterest users in Latin America recently witnessed huge growth, reports comScore. In the first four months of 2012 numbers increased from 153,000 to 1.3 million.

As in other countries, women account for the majority of Pinterest users in Latin America (57.2%) and account for two-thirds of time spent on the site (65.2%) and 62.5% of all page views.

In the U.S., growth in Pinterest has been phenomenal. The image-sharing social network grew a staggering 4,377% in the last year, according to comScore's "State of the U.S. Internet". It is outpacing competitors such as Tumblr which grew 168%, LinkedIn (67%) and Twitter (58%).

The demographics and behaviour of Pinterest users have grabbed the attention of many businesses. Not only do they spend more money than users of other social networks but they buy more and conduct more transactions.

A recent study by the National Retail Federation found online U.S. consumers follow an average of 9.3 retail companies on Pinterest, compared to the average 6.9 retailers they follow on Facebook and the 8.5 retailers they track via Twitter.

"Pinterest has given retailers another channel to 'listen' to and interact with both existing and new customers, telling an ongoing visual story through images of their products and their brand 'spirit' - a story that customers can then tell again to their friends and family members," said Executive Director Vicki Cantrell.

Tags: brand awareness, ecommerce, image-sharing, Pinterest, retail, social network

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  • Thanks for the information! I have used pinterest on my site and the outcome was good, its SERP jumped from #112 to #3 in 2 weeks time.

    The key is we must got our website pinned and repinned by many people, which is the hardest part. Most of pinterest users won't doing repin when they aren't like what we pinned.

    I do simple thing to outsource it on fiverr and got my site pinned by 75 people, I don't know how can he did it just search by typing pinterest on fiverr and you will find it on the TOP. Many other seller offer pinterest service on fiverr but in my experience they can't make my website increase in SEO. I don't know why.

    Avantages of Pinterest for SEO:
    1. Once our website pinned it has backlinks counts.
    2. You need to ping the links of your pins to the to get your website increase in SEO.
    3. Even though Pinterest does not support anchor text (except the url link), it's still perfect for placing our keywords in description.



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