News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Payvment launches one-click social ads
A new service on the social front may have some brands reconsidering social media ads - especially those on Facebook. From Payvment, the solution automatically targets ads based on social shopping data to help increase the engagement factor. Payvment is the top Facebook ecommerce platform.
"Targeting Facebook Ads can be a bit of a guessing game - it's hard for sellers to know exactly which audiences will respond to their products. Since Payvment powers a majority of the shopping on Facebook, we see patterns that we use to create very effective targeting. No one else can do this," said Christian Taylor, founder and CEO of Payvment. "The small and medium businesses that use Payvment have historically looked at Facebook Ads as out of reach for their business - either they're not clear on how they work, or they don't want to spend money learning as they go. They can now use Payvment's new ad offering to get started with very little effort or cost - in one click they've placed the ad, and Payvment does the rest for them."
Payvment's service is a one-click ad-buying process. It is integrated within the platform's existing promotions tools so when a social-seller makes a promotional post they can automatically grab a Facebook ad with the same information. Here's how it works:
A retailer creates a post about a one-day sale on Levi's, for example. Once that post is placed on their Facebook page, they simple edit the headline and the body of the post to be ad-friendly and choose the budget for the campaign. That budget creates an estimated 'reach' for the ad. The seller then clicks Promote and the ads are launched; ads can be tracked in the seller's dashboard.
The ads are targeted based on Payvment's algorithms - they analyze the seller's inventory and engagement patterns and compare that with aggregated profile data from shoppers who have engaged with Payvment storefronts in the past.
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
Featured White Papers
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...
- The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether...
- Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across...
- 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,...
- Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...