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BizReport : Ecommerce archives : June 04, 2012

PayPal's in-store presence expands

Last week came news that DIY retailer The Home Depot would partner with PayPal for in-store payments; at the same time PayPal and ERPLY announced a partnership. This week, news that ShopKeep POS will utilize PayPal to make it simpler for in-store consumers to check-out virtually.

by Kristina Knight

Through the partnership merchants using the ShopKeep POS system will be able to add PayPal as an option for shoppers.

"It's easy and fast, and at the right price," said Jason Richelson, CEO and Founder of ShopKeep POS. "That's what our merchants want - to move lines quickly. This partnership fits right in line with our core values of un-intimidating point-of-sale and is cost-effective at the 2.7% rate. Plus, PayPal's massive customer base helps to drive foot traffic to our thousands of merchants."

"ShopKeep's cloud-based solution enables small businesses to seamlessly add PayPal as a payment option into their existing point-of-sale systems without having to upgrade their hardware. With PayPal, small businesses can get better insights into their customers, streamline purchase lines, and reach millions of shoppers that already trust the PayPal brand," said Hill Ferguson, Vice President of Mobile, PayPal.

Using the system is simple: for shoppers, simply check-in to the local business using the PayPal iPhone app. At the checkout the shopper's name and picture will come up on the merchants ShopKeep POS iPad register. The shopper then finalizes the payment. A receipt is sent via email.

For the merchant, the system checks out shoppers but also helps to manage inventory, build loyalty programs and can access real-time sales.

Tags: ecommerce trends, local merchants, mobile commerce, mobile payment options, paypal, ShopKeep POS

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