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Partnership connects search to in-store purchasing
We all know paid and organic search can influence purchases online, but what is the direct connection between paid search and in-store sales? A new partnership between RevTrax and Marin Software is figuring that out. Using RevTrax, merchants can now use paid search metrics to connect with in-store purchases.
"As the provider of the world's leading online ad management platform for search, social, display and mobile marketing, Marin Software has a long track record of helping advertisers and agencies optimize their marketing programs," said Matt Lawson, Vice President of Marketing and Partnerships at Marin Software. "Our partnership with RevTrax ensures advertisers that are executing paid search campaigns to drive both online and offline conversions can do so efficiently, at scale, and with a comprehensive set of tools for measuring both online and in-store performance."
Recently RevTrax found that every $1 spent on paid search resulted in an additional $6 spent in-store.
The partnership to track how paid search is impacting in-store sales could help marketers build on that ratio.
Jonathan Treiber, co-founder and CEO, RevTrax said, "[The] partnership with Marin Software opens the door for myriad national advertisers and agencies to unlock the cross-channel revenue-driving power of paid search while taking advantage of a joint set of tools to manage bid optimization, analyze store-by-store performance and tailor campaigns based on performance data."
Using RevTrax merchants can link paid search campaigns to a mobile or online landing page, including deals or even a coupon to drive engagement. Those deals can then be redeemed in-store, allowing for merchants to track how shoppers are engaging. Adding Marin Software's paid search management and tracking capabilities will add another layer to the data merchants can accumulate online. That data can then be used to improve campaigns and impact revenue streams.
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