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BizReport : Advertising archives : June 12, 2012

Internet ad revenues hit new high

The Internet continues to attract advertisers and, according to the Interactive Advertising Bureau's latest data, first quarter Internet ad revenue has reached a record high.

by Helen Leggatt

The highest ever first quarter ad revenue has been reported by the IAB. Totaling $8.4 billion it represents a 15% rise from the first quarter of 2011.

The overall record remains at $9 billion, achieved during the fourth quarter of 2011.

A chart released by the IAB reveals that, a decade ago, total first quarter ad revenues were under $2 billion.

"More online consumers than ever are taking to the Internet to inform and navigate their daily lives--by desktop, tablet or smartphone," said Randall Rothenberg, President and CEO, IAB. "Marketers and agencies are clearly - and wisely - investing dollars to reach digitally connected consumers."

However, the 15% YoY rise represents a slowdown in growth from the 23% rise experience between Q1 2010 and Q1 2011, potentially due to economic concerns.

Tags: advertising revenue, Internet advertising, online advertising

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